Organic mango farming is becoming increasingly popular and promotes the health of the land & the trees while providing a high-quality mango that is nutritious and healthy. The profitability of organic mango farming, despite a high demand and commendable unit value, is dwindling due to artificial shifting of mango production season. The usage of plant growth regulator chemicals by non-organic farming advances and simulates flowering cycle. Thus, advances fruit bud formation and fruit set. The net impact is increasing mango yield at the expense of nature.
The shift in flowering cycle advances market opportunities that organic mango growers forfeit due to late supply of mangoes to the market. Using Hanumayamma’ s Specialty Crop Analytics would prevent non-organic domination of the market and ensure promotion of sustained organic mango farming.

Jaya Shankar Vuppalapati
General Manager, India
Hanumayamma Innovations and Technologies, Inc.,