Specialty Crop Analytics

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Specialty crops are defined as fruits and vegetables, tree nuts, dried fruits, horticulture, and nursery crops including floriculture. The value of specialty crop production in the United States accounted for 18.44 % of the $433.569 billion in agriculture cash receipts collected in 2021v. In 2020, that ratio was 21.47% of the $363.464 billion. Specialty crops are gaining increasing attention across nation as demonstrated in the 2018 farm bill ((Agricultural Act of the 2018 Farm Bill (P.L. 115-334)) with the increased number of provisions addressing specialty crop issues, reflecting their growing role in the global economy.
Rapid demographic changes in the U.S. population have created higher demands for the sales of specialty crops and has brought new market opportunities for farmers in the United States. A growth demand fact that can be inferred from retail advertisements dollars spend. On the supply side, the specialty crops have many inherited advantages including economic benefits to farmers through multiple facets: diversifying crop with value added crops, improving resilience to climate variability, and maintaining yields with less resources.


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World vegetable production by region, 2018
Source: The International Year of Fruits and Vegetables (IYFV-2021)

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World Fruits production (million tonnes) by region, 2018
Source: The International Year of Fruits and Vegetables (IYFV-2021)


At the global level, the total market addressable (TAM) for Specialty Crops estimated at USD $1.6 Trillion in the year 2022, is projected to reach a revised size of US$1.8 Trillion by 2026, growing at a cumulative annual growth rate (CAGR) of 3.8%xix. The major geographies and countries that can play an important role include, North America (USA & Canada); Asia (Japan & China); Europe (France, Germany, Italy, UK, Spain, Russia); Asia-Pacific (Australia, India, South Korea); Latin America (Argentina, Brazil, Mexico, Rest of Latin America); and Middle East; Africa. In essence, every continent has high stakes vested in the Specialty Crops.

Our Data Science and Analytics platform deliver actionable insights related to Dairy Analytics, Agriculture Analytics, Crop Yield, Profit maximization, and exclusive recommendations for small farmers. Food Security is the central to the platform and integrates economic linkage models using Crops, Macroeconomics, supply chain, and pricing. Heuristics at the farm level and small farm manufacturer level that our platform integrate to deliver linear heuristics to optimize the maximum yield at farm level.


Our Customers

Our World class analytics is for our World class farmers and agricultural equipment manufacturing companies:



Small Farmers & Producers
Specialty Crop Analytics to help farmers to optimize Cash Crop patterns and reduce farm input costs .

Banks & Insurance Companies
Proactive Analytics to help Banks and Insurance managers to better plan mitigating market/climate/crop risks.

Agricultural Equipment Manufacturers (Fertilizers, Tractors, and others)
Farm Heuristics help Fertilizer and Farm Equipment companies to optimize supply chain and reduce costs.


Food Industries
Agricultural Co-operatives, Retail Food Chains, and Food Industries.

State & Local governments
Macroeconomic, Agricultural, and Food Security Advanced Analytics help Governmental and Local/State Institutions to better plan Food and Nutrition Security.

Research Laboratories
Real-time Farm & Sensor Data will enable research institutions, Farm manufacturers, and Fertilizer companies to better plan product based on the geo-location & climate variants.

Product Features:

Agriculture is prone with risks related macroeconomics, weather, climate change, wars, tariffs, supply chain disruptions, and consumption patterns. The impact of agricultural demand/supply side risks show up on small farmer sustainability. With our platform, we will proactively address the above mentioned risks through advanced analytics.



Multiplier
Small farm agriculture is an economic multiplier at the gross root level and has a huge positive influence on Gross Domestic Product (GDP) both globally, and for individual countries.

Commodity Markets
Forecasting commodity prices plays an important role in the decision making regarding both the planted or harvested acreage of crops, and the financial well being of small farmers.

Extreme Weather
The core concept of sustainability is that lasting success requires an integrated approach to producing food and other products.


Cost Optimization
Farming is an expensive process that consists of both internal and external expenses; feed, fertilizers, human labor, equipment, finance, operations, security, and transportation are some of these expenses.

Risk Modeling
Agriculture is filled with uncertainties, risks, losses, and back-breaking work. Yet, the returns on agriculture -- especially for small farmers -- are miniscule or, in some cases, non-existent.





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Use Case: Coco-Cola Mango Yield Analytics

Mango is very popular with the masses due to its wide range of adaptability, high nutritive value, richness in variety, delicious taste, and excellent flavor. It is a rich source of vitamin A and C. The fruit is consumed raw or ripe. Good mango varieties contain 20% of total soluble sugars. The acid content of ripe desert fruit varies from 0.2 to 0.5 % and protein content is about 1 %. It provides great food security.Raw fruits of local varieties of mango trees are used for preparing various traditional products like raw slices in brine, amchur, pickle, murabba, chutney, panhe (sharabat) etc. Presently, the raw fruit of local varieties of mango are used for preparing pickle and raw slices in brine on commercial scale while fruits of Alphonso variety are used for squash in coastal western zone.

Mango trees usually take up to four to five years to bear a commercial crop. Investment in mango production is therefore a long-term proposition. Returns depend not only on yields and prices but also on how cost-effective growers are in managing their orchards. Since the harvest season can be as short as four to five weeks, labour for picking and packing can be a problem if availability of human resources in the future. This should be considered when planning a major new mango project. Mangoes are grown in larger orchards to take advantage of economies of scale resulting in lower production costs. Production costs can be reduced, especially costs of picking, packing, transport, and marketing.

Mango provides financial sustainability to farmers across the world, lifting Farmers out of Poverty one Mango at a Time. The climate models developed as part of the customer engagement in India, China, Indonesia, Egypt, and Pakistan served as a great productivity enhancer for farmers to create or strengthen over 1,000 producer business groups, which handle bulk sales of the fruit. This gave farmers better bargaining power, better prices, and better access to the finance and agricultural tools they needed to keep improving their crops.

Organic mango farming is becoming increasingly popular and promotes the health of the land & the trees while providing a high-quality mango that is nutritious and healthy. The profitability of organic mango farming, despite a high demand and commendable unit value, is dwindling due to artificial shifting of mango production season. The usage of plant growth regulator chemicals by non-organic farming advances and simulates flowering cycle. Thus, advances fruit bud formation and fruit set. The net impact is increasing mango yield at the expense of nature.
The shift in flowering cycle advances market opportunities that organic mango growers forfeit due to late supply of mangoes to the market. Using Hanumayamma’ s Specialty Crop Analytics would prevent non-organic domination of the market and ensure promotion of sustained organic mango farming.

Jaya Shankar Vuppalapati
General Manager, India
Hanumayamma Innovations and Technologies, Inc.,

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Top 10 countries - Mangoes, guavas and mangosteens, 2020, millions US$
Source: Food and Agriculture Organization of the United Nations

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ML Model: Mango Supplychain and Climate Model

Among the various climatic factors, temperature, heat waves, drought, rainfall, and humidity have a greater bearing on mango production than irrigation and soils. Furthermore, the production of high quality mango fruit does not depend so much on elevation but on the range of temperatures available. The two important considerations for mango cultivation are a dry period at the time of flowering, varies from region to region, for instance in Malaysia (during the months of April to July) and Kenya (mainly during the months of August to October) and sufficient heat during the time of fruit ripening. Our models heled farmers to meet product qualities and commutment to food processing industries include the coco-cola and other mango processing companies through small farmers.

"No mango, no life" - voice of an Indian farmer

Multipler effect

Small farm agriculture is an economic multiplier at the gross root level and has a huge positive influence on Gross Domestic Product (GDP) both globally, and for individual countries. Investing in farmers at the rural level has huge advantages that include overall economic improvement, the reduction of both poverty and economic disparity between the rural and suburban parts of a country, the eradication of social unrest, ensured food security, economic sustainability, and a happier & healthier country overall.

In fact, such positive implications of small farm agriculture have been proven by history; the agricultural sector of the economy had helped our country come out of depression during 1935. Farmers clearly benefited from Roosevelt’s devaluation, according to Hausman. And because farmers were probably less likely to save their extra cash than most companies or other Americans, the overall economy recovered as well.

Recovery from the Great Depression: The Farm Channel in Spring 1933

The depression in the manufacturing industry of the country is due chiefly to the fact that agricultural products generally have been selling below the cost of production, and thereby destroyed the purchasing power in the domestic market of nearly half of all our people. We are going to restore the purchasing power of the farmer.

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Top 10 countries - Credit to Agriculture
Source: Food and Agriculture Organization of the United Nations

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The Hanumayamma Analytics platform analyzes the credit given to agriculture from over 120 countries on the amount of loans provided by the private/commercial banking sector to producers in agriculture, forestry and fisheries, including household producers, cooperatives, and agro-businesses. The application of statistical techniques and econometric models enable the Hanumayamma Agriculture Analytic platform to develop contextualized recommendations to local farmers with the purpose of providing advanced insights to tackle any movements in macroeconomic conditions, while ensuring the profitability of small farmers. Commodity Models and Risk Models of the Hanumayamma agriculture platform heavily use credit to agriculture data to continuously assess global market conditions to safeguard the small farmer.

Commodity Markets

Forecasting commodity prices plays an important role in terms of decision making regarding forecasted planted/harvested acreage of crops and the financial well being of small farmers. Expected agricultural commodity prices can influence the production decisions of farmers and ranchers on a planted/harvested acreage of crops or inventory of livestock and, thus, affect the supply of agricultural commodities.

Changes in commodity prices also affect a farm’s financial wellbeing. For example, sustained periods of low commodity prices reduce farm revenues and prompt farmers to rely increasingly on credit, making them vulnerable to higher interest rates and other changes in economic conditions. Sustained periods of high commodity prices can contribute to an increase in farm revenues as well as an increase in resilience to changes in economic conditions. Changes to commodity prices also have implications on food security: sustained low prices increase a consumers' ability to purchase adequate quantities of food, while sustained high prices decrease their food security, particularly in developing countries.

The behavior of agricultural product prices is sufficiently unusual and requires special treatment. Agricultural Commodity Markets are sensitive to macroeconomic environment, oil prices,demand/supply, consumer tastes/preferences, adverse climatic conditions, biofuels, stock to use ratios, dollar exchange rates, speculation, food storage, speculative activity, financial markets, fertilizers, trade restrictions, wealth of nations, and other economic conditions. Economic growth, money supply, weather, and inflation have a positive impact on commodity prices (bubbles), while the effect of interest rate is negative.



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Commodity Markets
Source: The World Bank

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The Hanumayamma Agriculture Analytics platform analyzes movements in commodity price from data sources such as the World Bank Pink Sheet Data, The Food and Agriculture Organization (FAO) of the United Nations , The United States Department of Agriculture (USDA) , private equity markets, stock indexes, as well as various other local, state, and national commodity markets. In addition, the Hanumayamma Agriculture Analytics platform constantly computes food index inflation on local, national, and international markets to identify & determine price movements and trends. The goal of our platform is to provide prescriptive recommendations to small farmers so as to better plan farm level, micro economic activities such as the best time to buy fertilizers and crop commerce

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Food Security - Heat Waves & Wheat Yield Production Linkage Test

India is the world's second most populous country and one of the world’s fastest growing major economies since 20001. India is also among the world's largest producers and consumers of a range of crop and livestock commodities. Heat Wave in March 2022 has severely impacted the wheat yield!

Three major states are considered: Uttar Pradesh, Madya Pradesh, and Punjab. Both Utta Pradesh (UP) and Punjab have been credited with Wheat breadbasket of India and Punjab is India's “grain bowl" and the government has encouraged cultivation of wheat and rice here since the 1960s. It is typically the biggest contributor to India's national reserves and the government had hoped to buy about a third of this year's stock from the region.

Wheat is the main cereal crop in India9. The total area under the crop in 2018 is about 29.8 million hectares and it is grown to 31.6 million hectares in 202110. The production of wheat in the country has increased significantly from 75.81 million MT in 2006-07, 94.88 million MT in 2011-12 to a record high of 107.85 million MT in 2019-2011. The productivity of wheat which was 2602 kg/hectare in 2004-05, 3140 kg/hectare in 2011-12, and has increased to 3440 kg/hectare in 2019-20. A major increase in the productivity of wheat has been observed in the states of Haryana, Punjab, and Uttar Pradesh. Higher area coverage is reported from Madhya Pradesh (MP) in recent years



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Commodity Markets
Source: The World Bank

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The Hanumayamma Agriculture Analytics platform analyzes movements in commodity price from data sources such as the World Bank Pink Sheet Data, The Food and Agriculture Organization (FAO) of the United Nations , The United States Department of Agriculture (USDA) , private equity markets, stock indexes, as well as various other local, state, and national commodity markets. In addition, the Hanumayamma Agriculture Analytics platform constantly computes food index inflation on local, national, and international markets to identify & determine price movements and trends. The goal of our platform is to provide prescriptive recommendations to small farmers so as to better plan farm level, micro economic activities such as the best time to buy fertilizers and crop commerce

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Extreme Weather Events and Climate Change Modeling: Crop Yield Analytics

With diverse experience in data analytics, agriculture analytics, and dairy analytics, Hanumayamma Innovations partners with private and public organizations to develop and operationalize climate change analytics to small farmers and agricultural economies to make better informed decisions and ensure agricultural sustainability.
The core concept of sustainability is that lasting success requires an integrated approach to producing food and other products, farm profitability, quality of life for farmers, workers, and communities, and stewardship of natural resources. That is, sustainability requires recognizing and acting upon productivity, as well as economic, social, and environmental goals as a simultaneous set of system attributes.

Sustainable Agricultural Systems Science White Paper U.S. Department of Agriculture

The National Research Council (NRC) report, “Toward Sustainable Agricultural Systems in the 21st Century,” effectively summarized the current state of science and practice in the United States. It documented a considerable, science-based advancement in American agriculture: producing more food and fiber on the same acreage as a century ago with less labor, energy, and water per unit of output and considerably less soil erosion.

This color-coded map displays a progression of changing global surface temperature anomalies from 1880 through 2018. Scale in degree Celsius.
Credits: Jet Propulsion Laboratory – California Institute of Technology

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Hanumayamma uses sensor data, agricultural crop yield data, commodity price data, historical climate data, humidity data, PDSI, precipitation, weather patterns, as well as storm event database and frequency to model climate change as a part of an agricultural analytics platform. Additionally, Hanumayamma offers climate modeling to Small scale farmers as a part of Dairy Analytics. The Hanumayamma Cow Necklace Sensor has built-in climate models so as to develop prognostics analytics for farmers.

Cost Optimization

Farming is an expensive process that consists of both internal and external expenses; feed, fertilizers, human labor, equipment, finance, operations, security, and transportation are some of these expenses. Fertilizer is a significant expense for most grain farms, although its percentage as a crop expense varies across continents and countries. For example, fertilizer is the leading cause of major debt faced by small farms in India. Additionally, the cost of agricultural fertilizers has a huge influence on the overall yield and production of maize in Malawi.

Predicting the cost of fertilizer would have a multiplier effect on developing economies, and thus a live-saving impact on them as well. To elaborate, fertilizer price prediction would reduce the debt of farmers. A 2018 study conducted by the National Bank for Agriculture and Rural Development in India showed that 52.5 percent of all agricultural households were indebted, in accordance with prevailing banking rules that do not allow farmers who have running loans to borrow more credit. Hence, indebted families in need of credit often push female farmers to take loans, further perpetuating the vicious debt cycle that is now so common across the western Indian region, as well as in many developing countries where farms have plunged into cyclic debt due to the cost of fertilizers and low yield crops . Data released earlier this year showed that India had 93 million microfinance accounts, most of whom were women in self-help groups; a rise of 22 percent from the previous year. Microfinance lending rates are much lesser than those quoted by private money lenders, who thrive in these areas.



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Commodity Markets
Source: The World Bank

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Try Our Fertilizier Price Predict

Fertilizer Price Predict Model is based on the World Bank Pink Sheet Data. Please note that the Machine Learning model developed considers the variance of Fertilizer Price depend on the demand for Commodities. For instance, more demand of Commodities for example Rice or Wheat exert pressure on production side. This indeed increases the consumption of Fertilizers. Second, on the Supply side, in order to make Fertilizer one of the important component is Crude Oil or Natural Gas (depend on the manufacture technique). By inputting both demand and supply side, we can at least provide Small Farmer on the trend of Fertilizer prices.

As per the World Bank pink sheet data, the following are common Fertilizers used:

  • DAP (diammonium phosphate)
  • Phosphate rock
  • Potassium chloride
  • TSP (triple superphosphate)
  • Urea


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Time Series Pricing Model - Urea Predictive Model



The Hanumayamma Analytics platform provides the best cost optimization for reducing fertilizer costs to small farmers. Hanumayamma’s predictive analytics and heuristic linear programming modules deliver actionable insights to small farmers on optimizing fertilizer use and reducing agricultural cost inputs-- seeds, equipment, fertilizer, human labor-- resulting in a richer, more bountiful world with affluent small farmers.

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Risk Modeling

Agriculture is filled with uncertainties, risks, losses, and back-breaking work. Yet, the returns on agriculture-- especially for small farmers-- are miniscule or, in some cases, non-existent. It is not a surprise that many small farms, whether domestic (U.S.A) or international, have disappeared. There are two kinds of risks that farmers face: internal and external farm risks. Internal farm risks -- risks related to soil, fertilizers, phenological stages of a crop, and personal/family issues -- are easily controlled by farmers. External risks, however, are beyond a farmer’s control; commodity price variations, macroeconomic conditions, real-time price models’ unintended consequences, trade wars, sudden changes in people's tastes & perception of a food commodity, and global climate change are examples of such external farm risks.



Particularly, risks related to the effects of climate change & weather events on agriculture play an important role in every industry and service sector of the economy. It would be prudent to say that macroeconomic indicators and Gross Domestic Product (GDP) has weather event signatures written all-over. To elaborate, the direct impact of weather events can be witnessed in construction, retail, agriculture, oil & gas, entertainment, travel, and public health. The project cost estimation, schedule, delivery, and productivity of business-related activities of the above-mentioned industries depend on the weather. Adaptive analytics is key to understanding and planning for the impacts of weather events on agriculture.


The interplay of commodity models and weather model events coupled with the infusion of ensemble machine learning models serve as the best signal harvesters; they can predict crop yield and provide information regarding the lineage of weather events to mitigate small farmer risk.

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Top 10 countries - Credit to Agriculture
Source: Food and Agriculture Organization of the United Nations

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The Hanumayamma Analytics platform analyzes climate data, storm data, and weather data continuously to update agriculture risk models so as to inform small scale farmers on the effects of climate change on agriculture yields. Our goal is simple and straightforward: no farmer should be excluded from artificial intelligence augmented insights, and the information they may provide. Data and analytics is an extended, albeit, harvesting tool that every farmer across the globe should be equipped with! Period!



Food Security

The World is at a critical juncture.In 2020, nearly one in three people did not have access to adequate food - between 720 and 811 million people faced hunger. Compared with 2019 , 46 million more people in Africa, almost 57 million more in Asia, and about 14 million more in Latin America and the Caribbean were affected by hunger. Based on forecasts of global population growth, current deficit to feed people around the world, and increased demand for greener fuel & biodiesel, food security will remain an important economic development issue over the next several decades. As food-versus-fuel tension becomes more intense , the day will come when more agricultural products will be used for energy than food. Adding to the conundrum, the COVID-19 pandemic has changed the face of the earth in terms of supply chain, resource availability, and human labor and has exposed our vulnerabilities in food security to an even greater extent. In essence, humanity is at a critical juncture and what this unprecedented movement in our lives has thrusted upon us -- the practitioners of the agriculture and technologists of the world -- is to innovate and become more productive to address the multi-pronged food security challenges.



Hanumayamma Machine Learning and Artificial Intelligence platform analyzes the changes in macroeconomic data, weather data, climate data, and agricultural production and yield data to assess food security patterns and provide actionable insights!


Hanumayamma Dairy Cow Necklace sensors collect real-time data from the field and overlays the changes in weather Á climate patterns to provide just in time recommendations to small farmers.





 
 
More on Democratization of Artificial Intelligence for creating a sustainable food future, please check our published thought leadership paper: png
More on the role of combinatorial mathematical optimization and Heuristics, please check our published thought leadership paper: png